These are a few projects I'm most proud of.
The Evergrey newsletter
We launched The Evergrey newsletter beta in September 2016 in partnership with WhereBy.Us, the parent company of The Evergrey and The New Tropic, a similar newsletter the WhereBy.Us founders created in 2015. Before officially launching the newsletter a few weeks later, we did extensive reader research and analysis in Seattle to learn more about the behavior and needs of our audience. Today, the newsletter has nearly 10,000 readers and a 36 percent open rate.
WhereBy.Us editorial strategy
At WhereBy.Us, our model is to have very lean on-the-ground teams that are supported by a centralized staff. Our limited local resources mean that we have to be smart and efficient about what we cover in our local communities and how we cover it. I worked with our local teams to create the foundation for an editorial strategy that we've continued to iterate on as we learn what works and what doesn't in each market. The biggest challenge with this project was deciding what aspects of the strategy needed to be consistent across all our cities and what parts could be customized by each city. Alongside that challenge is trying to figure out what work could be centralized for efficiency and what work absolutely had to be done in each local market to ensure authenticity for each brand.
Melting Mountains: An Urban-Rural Gathering
Soon after the 2016 presidential election, many of The Evergrey's readers told us how they felt confused and frustrated and wanted to better understand others' political point of views. Using a tool The Washington Post built, we looked up the nearest county that voted exactly opposite to Seattle's King County and we found Sherman County, Oregon. We arranged a trip out to Sherman County with a group of Seattleites for an afternoon of conversation with folks with very different experiences and perspectives. The project was challenging in many ways (which we discuss here) including the fact that we had a very short amount of time with each other because Sherman County was so far away.
Why did this succeed?
- Why was this worth doing?
- What did you struggle with in order to get this out?
- What would you do differently?
Under Our Skin
ignite education lab event https://www.seattletimes.com/education-lab/watch-our-ignite-education-lab-speakers-present-their-inspiring-stories-about-education/
As engagement editor of The Seattle Times Education Lab, my job was to grow and diversify our readership by learning more about our readers, distributing our work in creative ways and highlighting community voices to spark conversation. I designed innovative community events and launched projects like a Reader Advisory Board, a weekly newsletter, a Student Voices series and Education Lab IQ.
While I was at Chalkbeat, I wrote about engagement strategies for small newsrooms for the Online News Association's blog. I also wrote about why it's important to know who your readers are and how you can learn more about them.
At Chalkbeat, I primarily product managed the websites, MORI, a membership pilot and the e-mail newsletters.
- I helped launch MORI, a WordPress plugin to track the impact of Chalkbeat's journalism. My work included managing a developer, creating instructional materials, training staff and building buy-in, which led to reporters inputting more than 90 reporting impacts over a six-month period. I also contributed to a white paper on measuring journalistic impact with Chalkbeat's co-founders.
- I led a membership pilot for our Colorado bureau's legislative coverage that resulted in more than 100 members and nearly $6,000 in revenue.
- I created and launched the Chalkbeat daily newsletters for all four bureaus and helped grow the list of subscribers to more than 10,000 with a 38.5 percent average open rate.
I also completed General Assembly's 10-week product management course in Seattle.
At The Seattle Times, I was part of a team that published Under Our Skin, an interactive video project that featured 18 people from across Washington state talking about how they define terms like white privilege, racism, microaggressions and colorblindness. I helped lead the engagement efforts around the project, which included creating the commenting structure, approving and curating the comments, soliciting and editing guest essays and organizing a Reddit chat.
For Education Lab, I created Education Lab IQ– short for "interesting questions–" which was modeled off Hearken's curiosity and voting modules. As a result of that project, I answered two readers' questions: What does it mean to fully fund education? and What can charters do that other public schools can't?
For my capstone project at the CUNY Graduate School of Journalism, I shot and edited a short video documentary titled "Leaving Maternity." Clips from this piece were used for a segment on paid family leave for HBO's Last Week Tonight with John Oliver.
I've also published pieces about entrepreneurial lawyers, the future of competency-based learning, the lost art of sideshows, the rise of Indian-American politicians, and a California public school ignoring public records requests.
After being selected as an Online News Association MJ Bear fellow, I spoke about measuring the impact of journalism at the 2014 ONA conference. And in 2015, I spoke about how to pull off big projects in small newsrooms.
I shared my thoughts on community engagement in journalism for a panel discussion on social journalism hosted by the CUNY Graduate School of Journalism in 2014.
I've also spoken about my work engaging with readers about education news issues at the 2014 and 2016 Education Writers Association conferences and for a 2016 education summit hosted by the Solutions Journalism Network.
I help organize the Northwest Journalists of Color student scholarships for the Seattle chapter of the Asian American Journalists Association, and I served on the 2015 Online News Association program team.